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Discover what makes law firms thrive

Learn from some of the smartest thought leaders and accomplished law firm owners in our space. Explore the ideas, experiences, and strategies that can help you build an incredible firm. And live your best life.

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 Explore the podcast

Explore the Business of Running a Successful Law Firm

From operations and marketing to technology, finance, leadership, and wellness, Alpha Lawyer explores the many dimensions of law firm success. Learn from accomplished attorneys and industry experts as they share practical ideas, lessons from experience, and fresh perspectives to help you improve your law practice (or legal career), grow your business, and live your best life.

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October 7, 2026

Becoming An AI Law Firm

Personal injury attorney C. Todd Smith shares how his firm is becoming an AI law firm, from moving client files into a secure system to training staff to use AI.

October 7, 2026

Mastering Google Local Service Ads (LSAs) for Law Firms

Thomas Glasgow of 1122 Marketing walks through how Google ranks law firms in Local Service Ads and how calls and lead ratings shape the leads firms receive.

October 7, 2026

The “Final Four” KPIs for Law Firm Growth and Profitability

CPA Terrell Turner walks through the March Madness style bracket his team used to narrow more than 60 law firm metrics down to the four that matter most.

October 7, 2026

Law Firm M&A: How to Successfully Buy or Sell a Law Practice

Jeremy E. Poock, Esq walks through law firm M&A and makes the case that buying a senior attorney’s book of business gives growing firms instant client growth.

October 2, 2026

How to Start a Law Firm: Essential Strategy and Technology

Legal technology consultant Adriana Linares shares how new firm owners can set up efficient systems, client portals, billing, and AI tools before the work starts piling up.

October 2, 2026

Law Firm Finances & Mental Health: How to Reduce Stress and Increase Profit

Fractional CFO Brian Zapf discusses why financial pressure drives burnout among lawyers and how running a firm like a well-built machine can ease that strain.