What Makes Law Firms Thrive

Explore the Alpha Lawyer Podcast through conversations with accomplished law firm owners and practice management experts on operations, AI, finance, marketing, technology, mentoring, leadership, and building an exceptional practice and legal career.

From Spare Bedroom to $10M+: How a Unique Brand Fuels Law Firm Growth

Marketing, Practice Management

John Rizvi shares how he grew The Patent Professor from a spare bedroom and explains why a memorable brand should come before any law firm marketing spend.

Becoming An AI Law Firm

Artificial Intelligence (AI), Leadership, Operations

Personal injury attorney C. Todd Smith shares how his firm is becoming an AI law firm, from moving client files into a secure system to training staff to use AI.

Mastering Google Local Service Ads (LSAs) for Law Firms

Marketing, Operations

Thomas Glasgow of 1122 Marketing walks through how Google ranks law firms in Local Service Ads and how calls and lead ratings shape the leads firms receive.

The “Final Four” KPIs for Law Firm Growth and Profitability

Finance, Practice Management

CPA Terrell Turner walks through the March Madness style bracket his team used to narrow more than 60 law firm metrics down to the four that matter most.

Law Firm M&A: How to Successfully Buy or Sell a Law Practice

Finance, Marketing, Practice Management

Jeremy E. Poock, Esq walks through law firm M&A and makes the case that buying a senior attorney’s book of business gives growing firms instant client growth.

How to Start a Law Firm: Essential Strategy and Technology

Practice Management, Starting a Law Firm, Technology

Legal technology consultant Adriana Linares shares how new firm owners can set up efficient systems, client portals, billing, and AI tools before the work starts piling up.

Law Firm Finances & Mental Health: How to Reduce Stress and Increase Profit

Finance, Practice Management, Wellness

Fractional CFO Brian Zapf discusses why financial pressure drives burnout among lawyers and how running a firm like a well-built machine can ease that strain.

Building Law Firm Wealth: Thinking Like an Investor, Not a Lawyer

Finance, Operations, Practice Management

Moshe Amsel, founder of Profit with Law, shares why law firm owners should stop thinking like lawyers and start building their firms the way investors build businesses.

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What Makes Law Firms Thrive

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